-- LEGAL --
PRIVACY POLICY
Last updated: April 2026
INFORMATION WE COLLECT
When you join our waitlist or early access list, we collect your email address and, if you opt in, your phone number. We do not collect payment information on this site.
HOW WE USE YOUR INFORMATION
Your email is used to send drop announcements, early access links, and exclusive discount codes. Your phone number, if provided with SMS consent, is used to send drop-day text alerts. We do not sell your data to third parties.
THIRD-PARTY SERVICES
We use Klaviyo to manage our email and SMS marketing. Klaviyo processes your data on our behalf under their privacy policy. We use Vercel Analytics and a first-party activity log for anonymous site traffic analysis. The activity log records an anonymous session ID, page and product interactions, device category, and referral domain; it does not store names, email addresses, IP addresses, or full referrer URLs.
SMS MARKETING
If you provide your phone number and consent to SMS marketing, you may receive text messages about drops, restocks, and exclusive offers. Message and data rates may apply. You can reply STOP at any time to unsubscribe. You can reply HELP for help.
DATA RETENTION
We retain your contact information until you unsubscribe or request deletion. Anonymous website activity records are retained for up to 90 days. To request deletion of your data, email us at the address below.
YOUR RIGHTS
You may unsubscribe from email at any time via the unsubscribe link in any email we send. You may opt out of SMS by replying STOP. You may request access to or deletion of your personal data by contacting us directly.
CONTACT
For privacy-related inquiries: privacy@eternal.com